KZN has been hiding one of the oldest Fish and Chip stores in the country. This gem was hidden in Hiberdene since 1965.  With 56 years of experience in the art of making fish and chips to perfection, it has become time to share the success with Franchisees. Fifi’s Fresh Fish Franchisor was registered in late 2021 and franchised Fifi’s Fresh Fish. Customers come from far just to enjoy the freshest fish and chips on the South Coast. One can visit Fifi’s Fresh Fish for takeaways to picnic on Hibberdene’s Main Beach or a casual sit-down lunch at the Diner in Port Shepstone or Port Edward. Fifi’s is a popular destination for locals and tourists to the KwaZulu-Natal South Coast and their menu is crammed with delicious options and alternatives. The Family has a fishing vessel to supply fresh Fish to the stores and other Restaurants.


Well established, Fifi’s Fresh Fish & Takeaways is a family run business under the ownership of the Defilippi family from 1995. Gavin opened a Fifi’s Fresh Fish Diner in Port Shepstone in 2013 and relocated to a new premises in Port Shepstone in 2017. The proven track record of over 50years of experience can be shared with other entrepreneurs in a franchised system. In September 2021 the decision was made that they will Franchise the Business and started the journey of setting up all the systems and policies needed to become a Franchise business or which the same was completed.

Fifi’s Fresh Fish Franchisor have  three business opportunities, an Express (Quick Service Restaurant(QSR)), Container and the Diner which is a sit down. Fifi’s Fresh Fish offers the best food that the community requires and it also about the great service that is expected, family values and always going that extra mile for our customers that is a part of our success story.

By being a Fifi’s Fresh Fish Franchise owner, you are not only part of a network of store owners, but also part of a unique franchise. Since we started Fifi’s Fresh Fish 50 years ago we have worked on improving and refining our procedures.

The Fish Industry

The average annual per capita fish consumption in Sub- Saharan Africa is approximately 8.9 kg. Internationally, consumption of at least two portions of fish per week is promoted as part of a healthy diet due to its many nutritional benefits. Fish contains low-fat, high-quality protein and is packed with vitamins and nutrients that can help reduce heart attacks.  The omega 3 fatty acids are beneficial to brain development and thought  to decrease the risks of depression, attention deficit hyperactivity disorder (ADHD), diabetes as well as arthritis.

Fish consumption in South Africa is estimated to be around 6-8kg per person a year (per capital), which equates to less than one portion of 200g per week. This is considered very low compared to the global average consumption of 20kg per capital, with countries like Japan as high as 50kg of fish for each individual. This fact opens the scope for Fish and Chips to be promoted as a household must.

China has by far the largest seafood consumption footprint (65 million tons) followed by the European Union (13 million), Japan (7.4 million), Indonesia (7.3 million) and the USA 7.1 million.

The Food and Agriculture Organization of the UN estimated that nearly two thirds of the Global supply will be farmed fish and seafood by 2030. At the same time, an additional 50 million tons will be required to feed the world’s population. Globally, fish provides more than 1.5 billion people with almost 20 percent of their average per capita intake of animal protein, and nearly 3.0 billion people with 15 percent of such protein.

While the average per capita fish consumption may be low, even in small quantities fish can have a significant positive nutritional impact by providing essential amino acids that are often present only in low quantities in vegetable-based diets.

Famous for the best Sea Food in South Africa if not the world.

It is an hours drive from Durban ready to serve you fresh seafood! Hold Your Breath For This Breath-taking delicious Fish and Chips. Many other offerings. You will love it enough to start your own Franchise...guaranteed!
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It is an hours drive from Durban ready to serve you fresh seafood! Hold Your Breath For This Breath-taking delicious Fish and Chips. Many other offerings. You will love it enough to start your own Franchise…guaranteed!